Read on to discover what other marketers are doing with lead generation in 2021, along with important stats to consider. Don't use CTAs to drive people to your homepage, for instance. Even if your CTA is about your brand or product , you should still be sending them to a targeted landing page that's relevant to what they are looking for and includes an opt-in form. If you have the opportunity to use a CTA, send them to a page that will convert them into a lead. The highest-converting lead gen campaigns are the ones that deliver on what they promise and create a seamless transition from ad copy and design to the deliverable itself. It may not be surprising to discover that many people prefer in-person meetings at conferences because it gives them the opportunity to read body language and facial expressions. Join organizations that your potential clients will most likely join, and also make an effort to attend the conferences they attend. This puts you in the right place to inte